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About Us

Meet the mum behind the Adventure Belt!

Mum of two, Lucy Bostock designed the Adventure Belt following a trip to LEGOLAND which almost ended in disaster.  Lucy’s 5 year son old got lost in a crowd, her worst nightmare.  Thankfully the youngster was found but it was the longest 15 minutes of Lucy’s life.  On returning home, Lucy was determined to make sure the events of LEGOLAND were never repeated.  So work began on what is now known as the Adventure Belt! 

Having interviewed over 100 families, and with the support of children’s product specialist, the Adventure Belt began to take shape.  Winning the Baby Product Association’s new product innovation award in March 2017, was a highlight for the team.

Fast forward and the Adventure Belt is now on the market, garnering positive feedback from retailers, bloggers and parents alike.  Ranking number 1 in Made for Mum’s guide to children’s reins, confirmed that the Adventure Belt really was a 21st Century alternative to toddler reins.

Through the highs and lows of development, Lucy’s vision has always been to provide a product which enables parents to explore, safe in the knowledge that their child is always with them.  The Adventure Belt give parents handsfree peace of mind but it also gives kids a sense of independence.  Get your own Adventure Belt